By upnifty 
About Purple United Sales Limited
Purple United Sales Private Limited, founded in 2014 by Mr. Seth, is a premium fashion brand specializing in high-quality apparel, footwear, and accessories for children. The company’s mission is to empower children to express themselves through its vibrant and comfortable products, crafted from lab-tested materials that prioritize safety and quality. Initially focusing on the Apparel & Bags category, Purple United expanded its product range to include footwear for kids through licensing agreements with Disney and Mattel in 2017. The brand’s commitment to childhood comfort, safety, and style has positioned it as a key player in the Indian kids’ fashion market.
The company adopted an omni-channel distribution strategy from the outset, establishing a strong presence both offline and online. In 2018, Purple United launched its e-commerce platform and began selling through major online marketplaces like Amazon, Flipkart, Myntra, and Nykaa. By 2019, the company opened its first exclusive brand outlet (EBO) for Purple United Kids in Delhi, expanding its retail footprint to Punjab in 2020 and further into Delhi NCR and Uttarakhand by 2022. As of 2024, the company operates 24 EBOs and has a robust network of 14 shop-in-shops in key accounts such as Reliance Centro, V-Retail, and Choupal Sagars, in addition to a vast distributor network across India.
Purple United’s product portfolio caters to a wide age range, from infants to children up to 14 years old. The brand offers a dynamic assortment of items, including t-shirts, dresses, shoes, strollers, and accessories. These products are designed to meet the needs of growing children, with frequent sizing updates to accommodate their rapid growth. The company also emphasizes sustainability, ensuring that its products are gentle on delicate skin while providing stylish, functional, and durable options. The brand’s ethos revolves around delivering products that combine fun, fashion, and functionality, simplifying parenthood while keeping kids comfortable and stylish.
With a strong distribution strategy and a steadily growing presence in both retail and online channels, Purple United is well-positioned for future growth. For the financial year ending September 30, 2024, nearly 70% of the company’s total sales were generated through its multi-channel approach, including sales to key accounts, distributors, and its own online platforms. The brand’s commitment to expansion, innovation, and product quality has led to industry recognition, including the Emerging Brand award in the kids’ wear category at Sheroes Radio City 91.1 in 2024. As the company continues to grow, it remains focused on offering premium quality and unique designs, with a strong emphasis on customer satisfaction and sustainability.
Purple United Sales Private Limited prepares for its Initial Public Offering (IPO), the proceeds from the Fresh Issue will be allocated towards critical objectives
- Expenditure for opening new stores
- Working capital requirements;
- General corporate purposes;